Bring a Trailer

Jul 2026

In a delightful subversion of legal gravitas, Bring a Trailer presents Judgement, a comedic brand film that positions the gavel-wielding arbiter of justice as a closeted automotive enthusiast. Eschewing the conventional high-octane aesthetic often associated with the vehicle rental and rideshare industry, this project leans into an understated, cinematic language to highlight the platform's addictive quality. The narrative centers on a judge who finds his attention captivated by the impeccable listing of a 1970 Pontiac GTO on his laptop screen rather than the proceedings of his own courtroom. With production managed by ArtClass and creative direction from the agency PMG, the piece utilizes a live-action technique that balances the stern, wood-paneled atmosphere of the courtroom with a sharp sense of humor. The deliberate pacing, enhanced by slow motion, emphasizes the intensity of the judge's focus as he navigates the listings, transforming a typically dry legal environment into a relatable showcase for car culture. By treating the act of browsing as a moment of high-stakes tension, the creative team successfully reframes the act of finding the perfect classic car as a serious, almost judicial endeavor. This juxtaposition underscores the brand's unique position within the travel and hospitality landscape, proving that even the most austere figures can be swayed by a well-curated listing.

Documentary, Humorous, Cinematic

Live-action Technique, Slow motion

Vehicle Rental & Rideshare, Travel & Hospitality