This brand identity project explores the intersection of professional sport and bespoke tailoring for footballer Désiré Doué. Conceived as an exploration of the Nike Atelier, the imagery documents the technical process, from fabric measurement and marking to the final construction of garments.
The visual approach relies on high-contrast monochrome and clean, minimalist studio settings to emphasize material textures and structural details. Techniques including long-exposure motion blur and low-key chiaroscuro lighting are utilized to create a dynamic, backstage atmosphere that contrasts with the static, editorial focus on apparel and footwear. Design by Convoy.
