footballer Désiré Doué

Sep 2026

This brand identity project for Nike Atelier centers on professional footballer Désiré Doué, bridging the aesthetics of high-end tailoring with sportswear performance. The campaign leans into a monochromatic editorial style, utilizing clean compositions and sharp directional lighting to highlight garment textures, from the structured embroidery on outerwear to the material details of specialized footwear. Conceptualized with design by Convoy, the imagery traverses behind-the-scenes tailoring sessions and minimalist studio portraits. The execution makes frequent use of low-key chiaroscuro and long-exposure motion blur to contrast the static, composed nature of the apparel with the dynamic rhythm of professional athletics. The series emphasizes technical precision, documented through both close-up product shots and candid editorial portraiture.

Vertical, Clean, Editorial, Monochrome

Sportswear

White Seamless

Advertising Campaign