Brami: Brand Identity

Jul 2022

The brand identity for Brami establishes a modern, energetic visual language for the New Era Italian Food Co. Led by graphic design from Wedge, the project centers on a vibrant palette of yellow, white, and orange, paired with bold typography to elevate its range of pasta and lupini bean products. The visual system balances clean, minimalist digital layouts with warm, tactile culinary imagery, effectively transitioning across packaging, out-of-home advertising, and motion-led social media content. Drawing on retro-inspired graphic design and clear, organized information architecture, the identity utilizes rounded apertures and distinct color blocks to highlight product nutritional benefits alongside stylized photography. The execution leans into clean UI illustration and high-contrast typography, resulting in a cohesive brand presence that positions traditional pantry staples within a contemporary, design-forward framework.

Horizontal, Commercial, Clean