Brami

Jul 2022

Brami presents a comprehensive brand identity system that translates traditional Italian food heritage into a modern, vibrant retail experience. The visual language centers on a high-contrast aesthetic, utilizing bold black typography set against iconic yellow backgrounds to anchor the packaging and digital touchpoints. The project incorporates clean minimalist UI illustrations and retro-inspired graphic panels to differentiate its pasta and lupini snack ranges. Wedge led the graphic design, which balances functional nutrition tables and clear messaging with playful, tactile culinary imagery. The execution across digital, outdoor, and social media platforms utilizes a cohesive set of motion graphics and vector design elements, maintaining a consistent brand voice across all product lines.

Horizontal, Commercial, Clean

CPG / Packaged Food