Boyarovskaya: Fall Winter 2024

Feb 2024

The Boyarovskaya Fall Winter 2024 collection lookbook explores architectural form through a series of moody, industrial-inspired editorial images. Captured by photographer Artem Kononenko, the series utilizes directional hard light and low-key lighting to emphasize the structural tailoring of the garments, from oversized leather trench coats to textured midi dresses. The visual identity of the campaign leans into a raw, minimalist aesthetic. Set against concrete textures and tiled warehouse interiors, the photography relies on chiaroscuro techniques to heighten the silhouette of the collection. Hair styling by Pierre Saint Sever features sleek, pulled-back finishes that complement the sharp lines and monochromatic palette of the apparel.

Editorial, Vertical, Moody

Lookbook