Model seated on a reflective floor wearing a black dress and tall boots for Boyarovskaya SS25

Model in a white cut-out dress and black boots standing in a hazy industrial space for Boyarovskaya SS25.

Model wearing a light coat walking through an industrial interior viewed through a window frame for Boyarovskaya SS25

Model lying horizontally across a modular beige sofa wearing black bodysuit and dark tights against a weathered wall background.

Model Sarah Saxinger wearing a black sleeveless textured top lying on a dark surface for Boyarovskaya SS25.

Model reclining on an armchair wearing a light green dress and black boots in an industrial interior

Model in dark sunglasses and grey sleeveless dress holding a black handbag against a metallic textured backdrop.

Model seated on a folding chair wearing a black long-sleeve midi dress with gathered detailing on concrete floor.

Model in a pale green knit cutout dress standing against a smoky backlit background for Boyarovskaya SS25.

Model with short hair seated on a textured beige sofa wearing a black top and tall black boots against a painted brick wall.

Model in black sheer long-sleeve top and structured leather skirt standing against a cinder block wall.

Model with a buzzcut wearing a black cutout dress against a bright white background with atmospheric haze

Model in cream coat and sheer black bodysuit holding a black handbag in an underground industrial space.

Model Sarah Saxinger with slicked-back hair wearing a black sleeveless top against a luminous white gradient background.

Model wearing a structured sleeveless pale dress and dark sunglasses, holding a black handbag in an underground tiled subway station.

Model seated on a chair wearing a black top and wide leg denim jeans in a cool toned studio setting

Model seated on a chair wearing a light blue dress and black knee-high boots against a tiled wall

Model wearing a structured black leather coat and matching handbag against a tiled industrial wall for Boyarovskaya SS25.

Model in structured light-colored coat holding a black handbag against a dark background for Boyarovskaya SS25 collection.

Boyarovskaya BOYAROVSKAYA SS25 2024

About

The Boyarovskaya SS25 collection campaign highlights a stark, industrial aesthetic through a series of fashion editorial portraits. Captured by photographer Artem Kononenko, the work leans into raw, architectural environments, utilizing concrete textures, metallic surfaces, and weathered tile backdrops to contrast with the collection’s precise, sculptural tailoring. Model Sarah Saxinger anchors the imagery, often styled with slicked-back hair by Pierre Saint Sever. The visual language oscillates between moody, low-key lighting and sharp, clinical flash, emphasizing the collection's minimalist silhouettes. The series incorporates elements of analogue film and desaturated palettes to maintain a cool, consistent atmosphere throughout the edit.