Boyarovskaya: BOYAROVSKAYA SS25

Sep 2024

The Boyarovskaya SS25 collection campaign highlights a stark, industrial aesthetic through a series of fashion editorial portraits. Captured by photographer Artem Kononenko, the work leans into raw, architectural environments, utilizing concrete textures, metallic surfaces, and weathered tile backdrops to contrast with the collection’s precise, sculptural tailoring. Model Sarah Saxinger anchors the imagery, often styled with slicked-back hair by Pierre Saint Sever. The visual language oscillates between moody, low-key lighting and sharp, clinical flash, emphasizing the collection's minimalist silhouettes. The series incorporates elements of analogue film and desaturated palettes to maintain a cool, consistent atmosphere throughout the edit.

Editorial, Vertical

Lookbook