Boyarovskaya

Sep 2024

The Boyarovskaya SS25 campaign channels an industrial, minimalist aesthetic, captured through a series of editorials that play with raw texture and atmospheric light. Centered on a palette of desaturated tones and moody, cool-toned colour grading, the project highlights the collection's focus on structured silhouettes and sharp, architectural tailoring. Photographer Artem Kononenko frames model Sarah Saxinger against weathered concrete, metallic gridded tiles, and industrial warehouse environments, utilizing a mix of direct flash and diffused natural light. Pierre Saint Sever’s slicked-back hair styling reinforces the collection's clean, streamlined narrative. The series makes use of film-like grain and chiaroscuro techniques to heighten the dramatic, monochromatic presence of the garments throughout the SS25 season.

Editorial, Vertical

Designer Fashion

Lookbook