Boucheron
Boucheron Question Mark
Brand
ProjectBoucheron Question Mark
Date
Aug 2025
Description
Boucheron showcases its latest high jewellery pieces through a refined editorial campaign featuring model Amrit. Photographed by Lukasz Pukowiec with direction by Karolina Pukowiec, the series focuses on the intricate craftsmanship of the Question Mark necklace collection. The project leans into a minimalist aesthetic, utilizing a sophisticated interior setting characterized by traditional wall mouldings and panelled doors. By pairing structured tailoring with the ornate, organic metalwork of the jewellery, the work emphasizes texture and form. The compositions rely on warm, natural light to highlight the metallic surfaces and fine fabric details.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Jewellery
Color
Jet Black
Background
Hotel Lobby
Context
Advertising Campaign
Associated creatives
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