Boucheron: Boucheron Question Mark
Brand
Date
Aug 2025
Description
Boucheron presents the Question Mark high jewelry collection through an editorial portrait series. Photographed by Lukasz Pukowiec with direction by Karolina Pukowiec, the project spotlights intricate statement necklaces against minimalist tailoring. Featuring model Amrit, the imagery is set within a traditional interior space. The campaign utilizes vertical framing and natural light to highlight the organic textures of the diamond and gold pieces against sheer black garments.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Hotel Lobby
Context
Advertising Campaign
Associated creatives
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