Boucheron
Born in 1960, worn in 2025
Brand
ProjectBorn in 1960, worn in 2025
Date
Jan 2025
Description
Boucheron presents 'Born in 1960, worn in 2025,' a fashion editorial campaign that leans into clean, high-key studio aesthetics. The project highlights sharp tailoring through a focused, vertical framing that centers on both apparel and jewelry. Photographer Lukasz Pukowiec employs precise studio lighting to define the monochrome palette, with Editor-in-Chief Marc Beaugé guiding the visual direction. Model Emma Todt features in the editorial portraits, maintaining the project’s emphasis on structured, minimalist composition.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
High-key
Industries
Jewellery
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign, Editorial
Associated creatives
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