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·Winter Wonderland 2025

Close-up portrait of Dilan Cicek Deniz wearing Boucheron fine jewellery and a white turtleneck against a snowy winter background.

Han So-hee wearing a white turtleneck and fine jewellery against a snowy landscape under a blue sky

Han So-hee wearing a white turtleneck and fringed skirt with diamond necklace against a snowy tree and blue sky background.

Woman wearing white turtleneck and white skirt standing on sand dunes with blue sky background

Woman wearing white turtleneck and jewellery posed against a sand dune backdrop for Boucheron Winter Wonderland 2025 campaign.

Daisy Edgar-Jones wearing a white turtleneck and furry boots against a snowy pine tree backdrop for Boucheron Winter Wonderland 2025.

Woman wearing white turtleneck and gold jewelry posing against a winter background with snow-covered trees.

Mina wearing a white feathered top and gold jewellery against a pink background with silver frost branches for Boucheron.

Mina wearing a white feather top and diamond jewelry against a pink background for Boucheron

Boucheron Winter Wonderland 2025 2025

About

Boucheron presents its Winter Wonderland 2025 campaign, a series of high-end fashion imagery spotlighting the brand's latest collection. The campaign leans into a clean, commercial aesthetic, placing the subjects against a stark, stylized winter landscape. Featuring talent including Han So-hee, Daisy Edgar-Jones, Mina, and Dilan Çiçek Deniz, the visuals utilise polished, soft light to accentuate the metallic textures and intricate details of the featured jewellery. The production focuses on precise styling, pairing the accessories with monochromatic garments to maintain a focused, minimal presentation.