BotBoard
World ID
Brand
ProjectWorld ID
Date
May 2026
Description
BotBoard presents World ID, a technology-focused AI project captured through live-action technique. The campaign centers on a custom robotic billboard finished in a turquoise hue, navigating a coastal boardwalk on mechanical legs. The imagery leans into a warm aesthetic, utilizing natural light to highlight the contrast between the automated installation and the public environment. Pedestrians, families, and beachgoers traverse the boardwalk, providing a human-centric backdrop to the mechanical movement. Sound design and music for the project were provided by Heavy Duty Projects.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
AI
Color
Powder Blue
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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