Botanical Lab’s brand identity project establishes a cohesive visual language across retail, print, and packaging. The design system leans into a clean, minimalist aesthetic, balancing earthy textures with structured typography and abstract sunburst motifs.
The creative direction, executed by graphic designer Ivana Palecková, anchors the brand in organic materiality through the use of kraft paper, embossed elements, and matte finishes. Complementing these graphic assets, photographer Lenka Márföldy captures the brand in natural light, framing the store’s architecture and botanical product displays to highlight a connection between the retail environment and the natural world.
