Botanical Lab
Brand Identity
Brand
ProjectBrand Identity
Date
May 2022
Description
The brand identity for Botanical Lab integrates natural, organic elements with a clean and minimalist graphic language. Developed through a cohesive system of custom packaging and collateral, the project bridges the floral and skincare sectors by emphasizing tactile textures and earthy, muted tones. Photography by Lenka Márföldy captures the retail storefront and product arrangements, often utilizing natural light to highlight the brand's integration with flora. Complementing these visuals, Ivana Palecková leads the graphic design, employing structured typography and minimalist sunburst illustrations across signage, stationery, and embossed packaging materials.
Style
Horizontal, Clean, Commercial
Color
Camel
Context
Advertising Campaign
Associated creatives
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