Botanical Lab Brand Identity 2022

Description

Two rectangular brown kraft paper business cards featuring an embossed circular logo and printed typography lie on a textured grey concrete surface. The top card is clearly legible, displaying the business name Botanical Lab, an address, email, and telephone number. Delicate fresh plants, yellow wildflowers, dark berries, and green leaves are artfully arranged around the cards. The composition is shot from directly overhead in natural light, highlighting the tactile qualities of the paper and organic elements.

Style

Horizontal, Commercial, Clean, Tactile

Techniques

Emboss & Deboss

Color

Background

Stone Texture

Context

Advertising Campaign