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BrandBotanical Lab
ProjectBrand Identity
Flat lay of scattered pastel coloured cards featuring botanical brand identity design, typography, and line art illustrations.

Botanical Lab Brand Identity 2022

Associated creatives

Ivana Palecková
Ivana PaleckováGraphic Design
Lenka Márföldy
Lenka MárföldyPhotography

Tags

brand identity cardsbrand identityidentity cardspastel paper cardspaper cardspastel cards

Description

A flat lay photograph displays a scattered arrangement of pastel-coloured paper cards created for the Botanical Lab brand identity project. The composition features various shades of mint green, peach, lavender, and beige paper stock printed with black typography and minimalist line art sunburst illustrations. The cards contain descriptive text in Czech regarding plant and terrarium care, showcasing clean graphic layouts and varied rectangular orientations. The lighting is bright and even, highlighting the matte paper texture and graphic design details across the surface.

Style

Horizontal, Commercial, Clean, Minimalist, Layered

Techniques

Typography

Color

Sage (30%)
Peach (30%)
Lilac (20%)

Background

Paper Texture

Context

Advertising Campaign