BOSS: Hugos Boss FW22 WOMEN

Oct 2023

BOSS presents the FW22 Women collection through a series of studio-based campaign imagery. The project highlights architectural outerwear and seasonal apparel, utilizing clean studio lighting and sharp focus to define textures across diverse silhouettes. The campaign features creative direction from Stephan Dimu and Michael Krueger, with photography by Bastian Achard. Styling, led by Fashion Editor Stefanie Klopf, emphasizes the collection's range through a mix of monochrome portraits and high-contrast color panels. The imagery incorporates bold branding elements across both the black-and-white and full-color executions.

Editorial, Horizontal, Monochrome, Clean

Grey Seamless

Advertising Campaign