BOSS

Oct 2023

BOSS presents the FW22 Women collection, a high-contrast fashion campaign focused on architectural winter outerwear and signature accessories. The creative direction, led by Stephan Dimu and Michael Krueger, leans into a studio-based editorial aesthetic that prioritizes sharp, clean lines and distinct garment textures. Photographer Bastian Achard captures the collection through a series of diptych compositions. Featuring styling by Stefanie Klopf, the imagery incorporates both monochromatic palettes and vibrant color accents to highlight quilted puffer coats, tailored blazers, and teddy fleece designs. The project leans on clean studio lighting to define the functional, structured approach of the seasonal apparel.

Editorial, Horizontal, Monochrome, Clean

Luxury Fashion Houses

Grey Seamless

Advertising Campaign