BOSS
Hugo Boss x Naomi collection
Brand
ProjectHugo Boss x Naomi collection
Date
Feb 2024
Description
The Hugo Boss x Naomi collection campaign, captured by photographer Serhii Vasyliev, focuses on the sculptural form and structured silhouette of the apparel. Featuring model Nyarach Abouch Ayuel, the series channels a refined, minimalist aesthetic. Executed with a moody, low-key lighting approach, the imagery emphasizes the textures of the trench coats and lightweight black garments. The campaign relies on a desaturated color palette and clean, editorial framing to highlight the collection's design details.
Style
Editorial, Vertical, Moody
Industries
Luxury Fashion Houses
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
Associated creatives
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