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BOSS: Fall 2025

Brand
BOSS
Date

Sep 2025

Description

BOSS Fall 2025 presents a comprehensive editorial and commercial campaign focused on refined menswear. Centered on a minimalist studio aesthetic, the imagery utilizes soft light and neutral gradient backgrounds to emphasize the tactile quality of premium knitwear, leather, and tailored outerwear. Art direction by Theresa Baena and photography by Amit establish a polished visual language that highlights the structural details of each garment. The project benefits from the technical contributions of stylist Anita Szymczak, who emphasizes clean, layered silhouettes, alongside set design by Stefanie Grau and beauty by Caroline Fenouil. The campaign features talent including Baptiste Radufe, Houjing Cui, and Sacha Bilal, with casting direction by Julie Sinios.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries
Luxury Fashion Houses
Color
Camel
Jet Black
Background

Grey Seamless

Context

Advertising Campaign

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