BOSS

Oct 2026

The BOSS by David Beckham campaign delivers a sophisticated study in contemporary menswear, emphasizing structured tailoring and rich, tactile fabrications. Across a series of editorial portraits, the imagery leans into a clean, minimalist studio aesthetic, utilizing mottled grey backdrops and soft, directional lighting to ground the collection’s muted color palette of navy, charcoal, and earthy tones. The project features art direction by Theresa Baena and fashion styling by Joe McKenna, whose work prioritizes refined layering and clean lines. Featuring models Alejandro Albaladejo Diaz and Valentin Caron, the series captures a range of looks—from heavy ribbed knitwear and quilted jackets to sharp double-breasted coats and tailored suits—while maintaining a consistent, grounded visual identity. The production also features contributions from hair stylist Benjamin Muller, set designer Stefanie Grau, and casting director Julie Sinios.

Editorial, Vertical, Clean, Warm

Natural light

Grey Seamless

Advertising Campaign