BOSS: BOSS WW SU25 COLLECTION

May 2025

The BOSS Summer/Spring 2025 campaign leans into a strictly minimalist studio aesthetic, centering on the precision of contemporary tailoring and neutral palettes. Photographed by Chloe Le Drezen, the imagery features a series of monochromatic and clean compositions that emphasize the sculptural lines of the apparel, from fluid silk slip dresses to structured pinstripe blazers. Art direction by Theresa Baena and fashion styling by Vanessa Reid unify the collection through sharp silhouettes and textured layering. The campaign employs a bright, even lighting technique to highlight fabric quality against seamless white backdrops, maintaining a polished, editorial focus throughout the series. Supporting the visual narrative are hair styling by Neil Moodie and makeup by Gloria Rico, which ensure a refined finish for the diverse range of tailored pieces.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign