BOSS

BOSS S/S 25

Brand

BOSS

ProjectBOSS S/S 25

Date

May 2025

Description

The BOSS Spring/Summer 2025 campaign presents a collection of contemporary apparel through a series of coastal portraits. Set against the backdrop of an open seascape and overcast sky, the imagery channels a clean, commercial aesthetic that emphasizes the textures of neutral and dark-toned fabrics. Photographer Casper Kofi captures the collection in natural light, working alongside fashion editor and stylist Jim Moore. The project highlights sharp silhouettes and utility-inspired tailoring, with grooming contributions from hair stylist Egon Crivillers and makeup artist Paca Navarro. Model Halid Nuhu joins the ensemble to showcase the season's knitwear and structured tailoring in a series of editorial and commercial compositions.

Style

Square, Commercial, Clean

Techniques

Natural light

Background

Sandy Beach

Context

Advertising Campaign