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BOSS: BOSS S/S 25

Brand
BOSS
Date

May 2025

Description

BOSS captures a relaxed, coastal aesthetic for its Spring/Summer 2025 campaign, leaning into a palette of neutral tones and clean silhouettes. Set against the backdrop of an open ocean and overcast sky, the collection focuses on tailored utility shirts, pleated trousers, and structured knitwear. Photographed by Casper Kofi, the imagery utilizes natural light to emphasize the texture and drape of the contemporary apparel. Fashion styling by Jim Moore provides a cohesive look across the ensemble, featuring model Halid Nuhu alongside fellow talent. Technical execution relies on clean, editorial compositions, supported by hair styling from Egon Crivillers and makeup by Paca Navarro.

Style

Square, Commercial, Clean

Techniques

Natural light

Background

Sandy Beach

Context

Advertising Campaign

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