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BOSS: BOSS Spring 2025 Womenswear

Brand
Date

Jan 2025

Description

The BOSS Spring 2025 Womenswear campaign channels a minimalist aesthetic, focusing on the architectural precision of modern tailoring. Captured by photographer Chloe Le Drezen, the series employs clean, bright studio lighting against a seamless white backdrop to emphasize the rich textures and structural integrity of the collection. Art direction by Theresa Baena frames a series of portraits that highlight crisp lines, earthy neutral tones, and sharp silhouettes, from structured trench coats and wool blazers to polished leather accessories. The project reflects a refined approach to luxury fashion imagery, where the styling by Vanessa Reid prioritizes precise layering and textural contrast. The editorial execution is supported by the grooming team of hair stylist Neil Moodie and makeup artist Gloria Rico, while casting by Monika Domarke and set design by Stefanie Grau ground the visuals in a contemporary, composed atmosphere.

Style

Vertical, Clean, Editorial

Background

White Seamless

Context

Advertising Campaign

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