BOSS: BOSS Spring 2025 Menswear

Feb 2025

The BOSS Spring 2025 menswear campaign presents a refined study in modern tailoring, balancing sharp silhouettes with contemporary sportswear elements. Shot by photographer Chloe Le Drezen, the series leans into a minimalist aesthetic, utilizing a clean studio backdrop to focus attention on the intricate layering and fabric textures of the collection. Art direction by Theresa Baena brings a cohesive, editorial quality to the work, while fashion styling by Vanessa Reid introduces a sophisticated blend of earth tones and structured essentials. Through consistent use of soft, natural light, the campaign highlights the depth of the garments—from pinstripe suiting and leather outerwear to coordinated loungewear—ensuring a polished and commercial finish. The production was supported by hair styling from Neil Moodie and makeup by Gloria Rico, with set design by Stefanie Grau and casting by Julie Sinios and Monika Domarke. The campaign features models Adamu Bulus and Delta van Melle.

Vertical, Clean

Natural light

White Seamless

Advertising Campaign