BOSS

Feb 2025

The BOSS Spring 2025 menswear campaign presents a rigorous examination of contemporary tailoring, blending heritage sartorial elements with modern sportswear proportions. Captured by photographer Chloe Le Drezen, the series features models Adamu Bulus and Delta van Melle against a minimalist, seamless white studio backdrop that directs focus to the collection's texture and silhouette. Art direction by Theresa Baena and fashion styling by Vanessa Reid emphasise a palette of neutral earth tones, integrating structured leather outerwear, layered knitwear, and pinstripe suits. The execution relies on a clean, commercial aesthetic that leverages natural light and soft, directional studio illumination to define the craftsmanship of the garments. Supporting the visual narrative are set designs by Stefanie Grau and grooming by hair stylist Neil Moodie and makeup artist Gloria Rico.

Vertical, Clean

Natural light

White Seamless

Advertising Campaign