BOSS: Boss One Bodywear 2025 Campaign
Brand
Date
Feb 2025
Description
BOSS presents the One Bodywear 2025 campaign, a fashion film featuring David Beckham. Directed by Mert Alas and Marcus Piggott, the project leans into a moody, cinematic aesthetic, grounding the collection within a clinical, low-lit subterranean garage. The visual approach utilises high-contrast framing and atmospheric haze to establish a dramatic tone. Creative direction for the campaign was provided by Marco Falcioni, Michael Riso, and Trey Laird, with set design by Stefan Beckman. The production also features appearances by models Aidan Scout and Anais Nguyen, styled by fashion editor Joe McKenna.
Style
Horizontal, Cinematic, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
Marco FalcioniCreative Director
Michael RisoCreative Director
Trey LairdCreative Director
Mert Alas and Marcus PiggottPhotographer
Mert Alas and Marcus PiggottDirector
Joe McKennaFashion Editor/Stylist
Braydon NelsonHair Stylist
Paul HanlonHair Stylist
Jamal ScottMakeup Artist
Stefan BeckmanSet Designer
David BeckhamAthlete
Aidan ScoutModel
Anais NguyenModel
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