BOSS

Jun 2024

The BOSS Made To Measure 2024 campaign highlights the precision and craftsmanship behind the brand's bespoke menswear offering. Photographed by Amit, the series focuses on the tactile nature of suit construction, transitioning from close-up technical details of basting stitches and canvas interfacing to refined editorial portraits. The project features athlete Anthony Joshua alongside models Taemin Park and Hugh Laughton-Scott. Set against a backdrop of classic wood-paneled interiors, marble accents, and architectural molding, the imagery leans into a polished, minimalist aesthetic. The campaign utilizes soft, directional studio lighting to emphasize the sharp silhouettes and fabric textures of the tailored garments. With art direction by Milan London and fashion styling by Tony Cook, the work emphasizes a clean, sophisticated approach to menswear editorial photography.

Vertical, Commercial, Polished

Soft Light

Menswear

Advertising Campaign