BOSS: BOSS Made To Measure 2024

Jun 2024

The BOSS Made To Measure 2024 campaign highlights the precision and craftsmanship of the brand’s bespoke tailoring service. Featuring a cast that includes Anthony Joshua, Hugh Laughton-Scott, and Taemin Park, the imagery leans into a classic, architectural aesthetic through the use of wood-paneled interiors and refined set design. Photographed by Amit, the series captures the tactile quality of the collection with a focus on sharp silhouettes and fabric construction. The work utilizes soft, directional lighting to emphasize the structural integrity of the garments, complemented by fashion styling from Tony Cook and art direction by Milan London. The visual language remains polished and minimalist, highlighting the materials through clean compositions and a moody, monochromatic lens.

Vertical, Commercial, Polished

Soft Light

Advertising Campaign