BOSS: BOSS Holiday 2025 Campaign
Brand
Date
Nov 2025
Description
BOSS presents its Holiday 2025 campaign, a cinematic production that centers on festive storytelling. The film features entertainer Khalid Robinson reading a storybook, anchoring a narrative that blends high-fashion winter apparel with a playful, archival warehouse setting. Directed with creative direction from Trey Laird, the campaign utilizes a warm lighting palette and live-action technique to highlight plush textures and seasonal motifs. The production features a cast including model Amelia Gray and content creator Khaby Lame, with styling by Jim Moore, hair by Esther Langham, makeup by Romy Soleimani, and a set design by Jack Flanagan.
Style
Horizontal, Cinematic, Warm
Industries
Color
Camel
Pure White
Background
Showroom
Context
Advertising Campaign, Brand Film / Corporate Video
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