BOSS

Bodywear 2024

Brand

BOSS

ProjectBodywear 2024

Date

Apr 2024

Description

BOSS presents the 2024 Bodywear campaign, a series of portraits that showcase the brand's latest intimates and loungewear. Captured by photographer Georgia Devey Smith, the project centers on a clean, high-key aesthetic that highlights the textures and silhouettes of the collection. The series features art direction by Milan London and fashion styling by Stefanie Klopf, focusing on a minimalist visual language. With model Emma Todt, the imagery utilizes natural light and a consistent white studio backdrop to create a polished, commercial look. The campaign, produced by Daniela Echeverri, emphasizes understated elegance through a muted color palette and deliberate composition.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Lingerie & Underwear

Background

White Seamless

Context

Advertising Campaign