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BOSS: Bodywear 2024

Brand
BOSS
Date

Apr 2024

Description

BOSS presents the Bodywear 2024 campaign, a fashion-focused project highlighting the brand's latest line of lingerie and loungewear. Captured by photographer Georgia Devey Smith, the imagery leans into a minimalist aesthetic, utilizing a bright studio palette to showcase the textures of the apparel. The editorial series features model Emma Todt across a variety of relaxed, high-key compositions. With art direction by Milan London and fashion styling by Stefanie Klopf, the production emphasizes clean lines and natural light. Producer Daniela Echeverri facilitated the shoot, which maintains a consistent, polished look through its matte studio environments and soft, even lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries
Lingerie & Underwear
Background

White Seamless

Context

Advertising Campaign

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