BOSS: Beckham x Boss 2025 Campaign
Brand
Date
Apr 2025
Description
BOSS presents the 2025 campaign featuring David Beckham, a series that centers on the intersection of classic tailoring and relaxed, contemporary styling. The work highlights a wardrobe transition from structured dark blazers and white trousers to casual outerwear. Directed by Lachlan Bailey, the campaign utilizes cinematic compositions and natural lighting to emphasize the textures of the collection. The live-action imagery leverages coastal backdrops and poolside settings to frame the subject across the visual sequence. Creative direction for the project was provided by Michael Riso and Trey Laird.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Outdoor Pool
Context
Advertising Campaign, Brand Film / Corporate Video
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