Bosch Power Tools
April 2021
Brand
ProjectApril 2021
Date
Jan 2025
Description
Bosch Power Tools unveils its Biturbo Brushless range in this commercial video, capturing the performance of heavy-duty hardware across professional trade environments. The film highlights the integration of rotary hammers, circular saws, and angle grinders, with a visual language defined by desaturated, industrial tones and action-oriented framing. Produced for the brand’s April 2021 campaign, the project utilises live-action technique and slow motion to showcase the build of the tools on-site. The production was spearheaded by AdSmart from Sky, focusing on the equipment within a workshop setting.
Style
Horizontal, Commercial, Action, Desaturated, Warm
Techniques
Slow motion
Industries
Enterprise & B2B Software
Color
Royal Blue
Jet Black
Crimson
Background
Warehouse
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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