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Bosch Power Tools: April 2021

Date

Jan 2025

Description

Bosch Power Tools unveils its Biturbo Brushless range in this commercial spot, highlighting the technical performance of its heavy-duty rotary hammers, circular saws, and angle grinders. The production, created by AdSmart from Sky for the April 2021 campaign, focuses on professional application within a workshop setting. Featuring live-action techniques and slow motion, the visuals rely on industrial tones and dramatic directional lighting to underscore the durability of the equipment. The campaign captures the machinery in active use, providing a technical look at the power tool lineup for the enterprise and technology market.

Style

Horizontal, Commercial, Action, Desaturated, Warm

Techniques

Slow motion

Color
Royal Blue
Jet Black
Crimson
Background

Warehouse

Context

Advertising Campaign, TVC / TV Commercial

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