Booking.com: Somewhere Anywhere

Brand

Date

Feb 2023

Description

Booking.com brings its global accommodation inventory to life in this commercial spot, Somewhere Anywhere. The project leverages a humorous tone to showcase the platform’s range of vacation rentals, from coastal beach houses and desert retreats to mountain ski chalets. Featuring actress Melissa McCarthy, the spot uses dynamic set designs and a saturated color palette to emphasize the diversity of travel experiences available on the site. The execution relies on live-action technique and energetic musical sequencing to anchor the campaign’s lighthearted approach. Production for this spot was handled by Zulu Alpha Kilo NY, with post-production and VFX provided by Framestore New York, music and sound design by Wave Studios NY, and editing by Arcade Edit.

Style

Humorous, Horizontal, Commercial, Saturated

Industries

Travel Booking Platforms

Color

Navy

Pure White

Background

Sandy Beach

Context

TVC / TV Commercial