Booking.com

Ridiculously Right

Brand

Date

Feb 2025

Description

Booking.com showcases the breadth of its travel platform in the 'Ridiculously Right' campaign. The spot navigates between expansive beach vistas and meticulously staged hotel interiors, using a blend of live-action technique and character work to illustrate the variety of accommodation styles available to users. The production leans into a polished, cinematic aesthetic, alternating between bright natural sunlight for exterior sequences and controlled lighting setups for hotel interiors. This project was developed by the creative team at Zulu Alpha Kilo NY, with production handled by MJZ.

Style

Humorous, Horizontal, Cinematic, Polished

Industries

Travel Booking Platforms

Color

Forest Green

Camel

Silver

Background

Sandy Beach

Context

TVC / TV Commercial