Booking.com: Melissa McCarthy gets ready for the Big Game
Brand
Date
Feb 2023
Description
Booking.com prepares for the Big Game with this comedic campaign spot. The project features actor Melissa McCarthy, leaning into a saturated and vibrant aesthetic through cinematic live-action techniques. The narrative centers on a travel-inspired domestic scene, highlighting a playful, warm visual palette. The production was spearheaded by Zulu Alpha Kilo.
Style
Horizontal, Cinematic, Warm
Industries
Color
Navy
Pure White
Olive
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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