Booking.com: Melissa McCarthy books her dream holiday
Brand
Date
Aug 2023
Description
Booking.com partners with actor Melissa McCarthy for this travel booking platform campaign. The commercial leans into luxury travel aesthetics, capturing a relaxed airplane cabin environment. Developed by agency Zula Alpha Kilo, the spot utilizes a live-action technique to showcase the brand. Post-production and VFX services were provided by Framestore New York and Arts & Sciences, with editorial work by Arcade Edit. The cinematography employs a cinematic visual style, using cool cyan lighting and a shallow depth of field to emphasize the interior cabin setting.
Style
Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
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