Booking.com: Melissa McCarthy and Ben Falcone have it all (in one app)
Brand
Date
Aug 2023
Description
Booking.com partners with actors Melissa McCarthy and Ben Falcone for this campaign, highlighting the convenience of an all-in-one travel app. Set within the interior of a commercial airplane, the spot features the duo navigating comedic dialogue regarding booking features, supported by a cast of flight crew and passengers. The project was developed by agency Zula Alpha Kilo, with production handled by Arts & Sciences. The cinematic aesthetic is achieved through live-action technique and soft cabin lighting, with post-production and VFX provided by Framestore New York and editing by Arcade Edit.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Navy
Beige
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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