Booking.com: Giants Fans Love LA
Brand
Date
Jul 2024
Description
Booking.com explores the ease of travel planning in the commercial spot 'Giants Fans Love LA.' Set against the sprawling backdrop of Los Angeles, the film features a boutique hotel resort, highlighting a poolside scene that balances leisure with the convenience of mobile booking. The project incorporates live-action technique and drone footage to capture a warm, sun-drenched aesthetic. The execution was led by agency and creative partners Zulu Alpha Kilo NY and Wasserman, with production handled by World War Seven. Media strategy was supported by Mindshare US and VaynerMedia North America.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Color
Burnt Orange
Navy
Background
Outdoor Pool
Context
Advertising Campaign
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