The Pizza ATM One initiative, developed for BMO and Domino's, highlights an automated food dispensing system housed in a branded blue terminal. The project serves as an outdoor integration within the fast food sector, focusing on the interface between consumer interaction and automated service.
The commercial uses live-action technique and natural light to document the user experience, from the initial terminal screen selection to the collection of meal boxes. FCB Toronto led the creative development, while UM managed PR for the project.
