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BrandBloom
ProjectBrand Identity
Abstract typographic drawing spelling Bloom on paper secured with a paperclip against a solid black background.

Bloom Brand Identity 2026

Associated creatives

B&W Graphic Lab
B&W Graphic LabDesign

Tags

bloom typography sketchbloom typographytypography sketchabstract letterformshand letteringbloom logo designpaper clip on papersilver paperclippaperclip

Description

A graphic design study displaying expressive typography for Bloom, created by B&W Graphic Lab for the Brand Identity project. The word Bloom is rendered with flowing, fluid ink letterforms interwoven with intricate, fine-line graphite loops and shaded abstract contours. Two sheets of drawing paper are layered together and fastened at the upper edge with a silver paperclip against a solid black surface.

Style

Artistic, Square, Monochrome, Graphic

Techniques

Typography, Pencil / graphite

Color

Jet Black (20%)
Pure White (60%)
Medium Grey (20%)

Background

Black Seamless