Block, Inc.
Proto Launch
Brand
ProjectProto Launch
Date
Mar 2026
Description
Block, Inc. introduces Proto Rig, a modular mining hardware system focused on repairability and hardware lifecycle management. The launch project, directed by Helen Roddey, explores the technical architecture of the components through assembly demonstrations. Filmed within a white event pavilion, the work highlights the internal circuit boards and cooling systems of the hardware. The production utilizes a clean, live-action technique to present the modular design of the technology.
Style
Horizontal, Commercial, Clean
Industries
Consumer Electronics
Color
Medium Grey
Pure White
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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