Meta
Instagram Close Friends Only x KATSEYE: A Boba Pop-Up Built for the Feed
Brand
Date
May 2026
Description
Meta brings the Instagram 'Close Friends Only' concept to life with this experiential pop-up activation featuring the group KATSEYE. The project leans into fan culture and social media engagement, manifesting digital community features within a physical retail space. Captured through live-action technique, the commercial footage documents the interactive storefront and the fan-facing experience of the boba-themed event. Creative direction by Helen Roddey centers on the translation of platform-specific features into a tangible, high-traffic consumer environment.
Style
Horizontal, Commercial
Industries
Streaming Platforms
Background
Retail Store
Context
Event / PR
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.