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Block, Inc. Proto Launch 2026

About

Block, Inc. presents Proto Rig, a modular mining hardware system designed for durability, repairability, and upgradeability. The launch video features presenters and attendees examining hardware components, internal circuit boards, and cooling fans within a white event pavilion. Helen Roddey directed the project, capturing close-ups of modular parts and assembly demonstrations.

Brand

Block, Inc.

Project

Block, Inc. Proto Launch 2026

Keywords

mining hardwaremodular mining hardwaremining hardware componentmining rig hardwaremodular hardwaremining hardware launchmining rig

Credits

Helen Roddey
Agency / Creative

Styles

HorizontalCommercialClean

Industries

Consumer Electronics

Background

Set-dressed

Context

Brand Film / Corporate Video
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