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Brand
Block, Inc.
ProjectProto Launch

Block, Inc. Proto Launch 2026

Associated creatives

Helen Roddey
Helen RoddeyAgency / Creative

Tags

mining hardwaremodular mining hardwaremining hardware componentmining rig hardwaremodular hardwaremining hardware launchmining rig

Description

Block, Inc. presents Proto Rig, a modular mining hardware system designed for durability, repairability, and upgradeability. The launch video features presenters and attendees examining hardware components, internal circuit boards, and cooling fans within a white event pavilion. Helen Roddey directed the project, capturing close-ups of modular parts and assembly demonstrations.