Blanc!: Brand Identity

Jul 2021

Blanc! commissioned a comprehensive brand identity system for their festival, focusing on modular graphic design and experimental typography. The visual language utilizes high-contrast color gradients paired with complex geometric patterns to establish a recognizable event aesthetic. Pràctica led the graphic design, integrating dynamic text overlays into a series of posters. This foundation was expanded into digital environments by GIMMEWINGS, who provided motion design, and Iago Barreiro, who handled web development. The resulting identity leverages a mix of vector-based forms and motion graphics to maintain consistency across print and screen.

Horizontal, Graphic

Typography, Vector

Advertising Campaign