Blanc!

Jul 2021

The Blanc! festival identity project establishes a dynamic visual system built on experimental graphic design and bold typographic treatments. Through a modular approach, the system integrates complex geometric patterns with vibrant, high-contrast color gradients, spanning across poster design, motion graphics, and digital web components. Pràctica leads the graphic design direction, emphasizing a structured hierarchy that balances abstract shapes with event-specific information. GIMMEWINGS provides motion design to extend these visual themes into digital spaces, while Iago Barreiro executes the web development, ensuring the aesthetic remains cohesive across platforms. The work leans into a retro-inspired, saturated palette to create a distinct identity for the festival.

Horizontal, Graphic

Typography, Vector

Advertising Campaign