Blackburn College
Discover Your Talent
Jan 2025
Blackburn College presents 'Discover Your Talent,' a promotional campaign spotlighting the depth of student life across the institution’s campus. The project, developed by AdSmart from Sky, documents an array of extracurricular and academic pursuits, from television production and science laboratory research to student social gatherings. The creative direction employs a live-action technique, framed through a dynamic sequence of physical polaroid photographs. By transitioning between candid, on-campus interactions and static prints held against building exteriors, the work bridges the gap between digital media and tactile storytelling to illustrate the college experience.
Horizontal, Commercial
Streaming Platforms
Residential Building
Brand Film / Corporate Video