Black Shuck Gin
SME Winner
Brand
ProjectSME Winner
Date
Jan 2025
Description
Black Shuck Gin’s campaign, titled SME Winner, presents a series of visuals centered on the brand's artisanal craft within the alcoholic beverage sector. The project channels a refined aesthetic, utilizing cinematic framing to showcase the product. Developed by AdSmart from Sky, the creative execution leans into a moody, atmospheric tone. The work employs desaturated tones and natural light to capture the coastal character of the product, resulting in a distinct visual identity.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Context
Brand Film / Corporate Video
Associated creatives
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