BJ's Bingo
Online
Feb 2025
BJ's Bingo Online centers on a vibrant digital gaming experience, highlighting the community aspects of virtual play. The project leans into a high-energy aesthetic, utilising bold vector graphics and playful character designs to bring the platform's bingo and slot games to life. Produced with creative direction from AdSmart from Sky, the animation employs warm, bright colour grading throughout. The work translates the excitement of a bingo hall into a vertical mobile-first format, incorporating on-screen tablet gameplay and dynamic motion graphics to illustrate the user interface for prospective players.
Artistic, Vertical, playful, Warm
Animation, Vector
Gambling
Solid Colour
Advertising Campaign, TVC / TV Commercial, Social Media / Short Form Video