BIRI

Jan 2022

BIRI, the British International Research Institutes, establishes a cohesive brand identity through a versatile graphic design system. The project centers on a minimalist aesthetic, utilizing a bold serif typeface and a distinct geometric logo mark that spans across diverse corporate touchpoints. From editorial stationery suites and hardcover publications to large-scale outdoor signage and urban banners, the identity maintains a clean, structured hierarchy. Developed by Only, the design system integrates classical architectural imagery and archival portraiture with modern layout principles. This juxtaposition highlights the organization's focus on cultural heritage, reflected in a color palette of terracotta red, teal, and earth tones. The identity extends into cinematic video, utilizing drone footage and textural inserts to present a professional, research-oriented narrative across digital and physical environments.

Horizontal, Commercial, Clean, Minimalist

Typography