Bike-Mailorder

Nov 2020

Bike-Mailorder establishes a refined brand identity for its New Order retail concept, blending technical cycling precision with minimalist editorial design. The visual system leverages bold sans-serif typography, structured architectural framing, and clean white-space layouts to bridge the gap between high-performance gravel cycling and urban culture. Captured by photographer Annika Feuss, the imagery balances action-oriented photography with static, graphic editorial spreads. These assets are unified by the graphic design of A.D.B., which incorporates technical markings, mono-spaced notations, and a consistent monochromatic palette. The project extends across varied formats, from large-scale architectural hoarding and storefront facade design to interior showroom elements and promotional triptych posters.

Clean, Horizontal

Typography

Cycling

Advertising Campaign