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BrandBike-Mailorder
ProjectBrand Identity
Large promotional hoarding with bold black typography reading NEW ORDER and a small inset photo of a cyclist.

Bike-Mailorder Brand Identity 2020

Associated creatives

A.D.B.
A.D.B.Graphic Design
Annika Feuss
Annika FeussPhotography

Tags

promotional hoardinghoarding typographyblack typographynew order textcyclist inset photocyclist photo

Description

This image showcases a large architectural hoarding or promotional wall featuring striking, oversized black typography that reads NEW ORDER against a stark white background. Along the top and bottom borders, smaller sans-serif text details location information such as Berlin alongside repetitive opening soon phrases. A smaller photographic inset on the upper right displays a cyclist on a sandy terrain. The composition is clean, graphic, and structured, captured by photographer Annika Feuss as part of the brand identity project for Bike-Mailorder.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography

Industries

Cycling

Color

Jet Black (50%)
Pure White (50%)

Background

Retail Storefront

Context

Advertising Campaign