Soulyoga

May 2021

Soulyoga’s brand identity project establishes a visual language rooted in tactile, organic expression and minimalist typography. The design suite spans digital and physical touchpoints, including printed collateral, architectural signage, and large-scale public installations, unified by a palette of warm, earthy tones and precise geometric shapes. Developed with graphic design by A.D.B., the brand identity utilizes a clean, balanced layout across all assets. The project integrates photography—ranging from close-up, water-textured imagery to outdoor poses—with abstract, vector-based graphic elements. These components are held together by a consistent use of serif typography and natural, atmospheric lighting, resulting in a cohesive look that spans from stationery design to public-facing exterior branding.

Horizontal, Commercial, Warm, Minimalist

Typography, Vector

Fitness

Advertising Campaign