Soulyoga: Brand Identity

May 2021

Soulyoga’s brand identity project establishes a visual language rooted in tactile textures and organic compositions. The design system leverages minimalist typography, serif headers, and a warm, earthy color palette to communicate the studio's focus on wellness and physical balance. Across print collateral and environmental graphics, the work incorporates balanced negative space and curved, abstract shapes that mirror the fluidity of movement. Created by A.D.B. and Visie Admin, the identity spans diverse applications, from high-contrast construction hoardings in public spaces to delicate stationary and promotional cards. The execution blends natural photography with structured vector elements, maintaining a clean aesthetic that relies on subtle atmospheric lighting and consistent brand marks to tie the physical and digital touchpoints together.

Horizontal, Commercial, Minimalist

Typography, Vector

Advertising Campaign