Brand Identity 2020

Description

This brand identity campaign piece features a triptych of three vertical posters created for Bike-Mailorder, showcasing gravel cycling across diverse outdoor environments. Photography by Annika Feuss and graphic design by A.D.B. anchor the layout, which incorporates bold sans-serif typography reading 'Gravel is Journey', 'Gravel is Tarmac', and 'Gravel is Offroad'. Each panel captures cyclists in motion on performance bicycles against distinct backdrops, including a sandy track, a red architectural structure, and a rustic earth road. The composition utilizes clean white borders and technical framing markings.

Style

Editorial, Vertical, Clean, Graphic

Techniques

Typography

Industries

Cycling

Color

Context

Advertising Campaign, Out of Home (OOH)