Balenciaga presents the 2025 Skiwear collection, a dual-format campaign that balances technical precision with high-fashion winter aesthetics. The project is split between atmospheric product studies using 3D render/CGI techniques and live-action sequences set against expansive mountain landscapes.
Directed by photographer Emil Dietrich, the live-action components feature models Fama Diop and Lieke Polak. The production was steered by producer Jada Joyce, with casting managed by Piergiorgio Del Moro. The campaign leans into a cool, minimalist tone to emphasize the utility and silhouette of the technical outerwear.
