BetMGM: Doing it Live
Brand
Date
Sep 2023
Description
BetMGM brings a cinematic approach to sports wagering with the commercial 'Doing it Live.' Featuring Jamie Foxx, the spot transitions between the sophisticated atmosphere of an upscale hotel lounge and high-intensity sports footage, illustrating the integration of live-action technique with fast-paced action sequences. Produced by 72andSunny LA, the creative direction leans into a mood-heavy aesthetic defined by warm amber lighting and sharp interior design. The campaign highlights the accessibility of mobile gaming through a blend of celebrity talent and dynamic entertainment visuals.
Style
Horizontal, Commercial, Action, Moody, Warm
Industries
Color
Jet Black
Burgundy
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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