BetMGM
Mullet Over
Brand
ProjectMullet Over
Date
Mar 2026
Description
BetMGM presents the campaign 'Mullet Over', a commercial film centered on the nuances of user-facing gambling tools. The narrative follows two individuals navigating a domestic setting and various outdoor environments, including sports and ice fishing, to illustrate the product's function through relatable, lighthearted scenarios. The project utilizes live-action technique and cinematic lighting to maintain a narrative-driven focus throughout the spot. Creative development for the piece was led by Ben Conway.
Style
Horizontal, Commercial, Cinematic
Industries
Gambling
Color
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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