BetMGM: Mullet Over
Brand
Date
Mar 2026
Description
BetMGM presents the campaign titled 'Mullet Over,' a commercial spot centered on the dynamics of personal decision-making within the gambling and gaming landscape. Through narrative storytelling, the piece follows two characters as they navigate a series of scenarios, moving from an indoor domestic setting to outdoor sports and ice fishing. The project utilizes live-action technique and cinematic lighting to drive its comedic delivery, framing the product experience within familiar social interactions. The campaign was developed with creative input from Ben Conway.
Style
Horizontal, Commercial, Cinematic
Industries
Color
Jet Black
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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