BETC: BETCollection
Brand
Date
Dec 2024
Description
BETC introduces BETCollection, a commercial project showcasing apparel through a blend of studio product cinematography and documentary-style warehouse sequences. The project highlights a range of garments, including a blue shirt, pink vest, and bucket hat, each featuring custom text labels. Produced by Prose On Pixels, the campaign utilizes clean lighting and live-action techniques to shift focus between curated product displays and the tactile workflow of sorting and handpicking apparel. Sound design for the project was provided by GUM.
Style
Horizontal, Commercial, Clean
Industries
Background
White Seamless
Context
Advertising Campaign
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